Product Marketing Manager

DataXu Job Summary

We’re looking for a talented Product Marketing Manager to join our small team of highly-motivated, self-directed professionals who are passionate about evangelizing disruptive technology and getting stuff done! Product Marketing is a unique role that is perfect for the person with a rare mix of people skills, business savvy and marketing creativity who is also comfortable with analytics and technology. The candidate must be comfortable working in a fast-paced environment that emphasizes both collaboration as well as independence.

Responsibilities:

Lead cross-functional launch initiatives to ensure readiness and successful adoption of new products and features, including go to market strategy and positioning, sales tools and training, and integrated B2B marketing programs around awareness and demand generation.

Develop and lead integrated B2B marketing programs around company initiatives that harness tools for awareness, demand generation and sales enablement.

Write thought-leadership materials designed to accelerate sales and increase awareness of DataXu, from case studies to whitepapers to market trend reports.

Evangelize DataXu as a thought leader to our customers and our industry peers via events, webinars and other external communications channels.

Solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging, and product development, identifying barriers to the sales process, proposing solutions, prioritizing according to impact, and executing.

Gather competitive intelligence and conduct win-loss, positioning, and SWOT analyses. Effectively solicit data from our customer facing teams as well as from industry events and personal networking.

Requirements:

Superior project management skills, illustrated by strong track record of leading virtual teams in complex cross-functional environments.

Outstanding verbal and written communication skills, and in particular the ability to convert complex ideas and quantitative data into simple messages.

Ability to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging, and product development.

Experience analyzing product, customer, and market dynamics and opportunities.

Creative flair to bring fresh ideas into product positioning and marketing campaigns.

5+ years’ experience in a product marketing or similar role in digital media industry

Agency or Brand marketing experience

· Candidates without digital media experience should be able to demonstrate their ability to ramp rapidly in unfamiliar environments

Experience with enterprise software, SaaS models and “Big Data” analytics a plus

BA/BS degree. MBA a plus

About the Company:
Headquartered in Boston, MA, with offices throughout North America and Europe, DataXu (www.dataxu.com)( Voted Advertising Age’s 2011 #5 Best Place to Work & Named “Top Place to Work in 2011” by Boston Globe) is the only multi-channel digital marketing management (DMM) platform offering real time optimization for display, video, and mobile advertisers. With exceptional growth, DataXu is a private, venture backed company with the resources to make a big impact and the agility to lead revolutionary change in both technology and media.
Bringing Science to the Art of Marketing

DataXu was founded by MIT aeronautics and astronautics scientists who wrote the combinatorial language that guided NASA’s Mars mission plans. These scientists – joined by co-founders with extensive digital media and consumer electronics expertise – examined potential commercial applications that would benefit from a system that could make real-time decisions. They knew that a huge opportunity existed in marketing, being disrupted by the consumer digital lifestyle and big data, but still operating with manual solutions based on intuition, as well as an inefficient supply chain.

The founding team recruited the smartest people they knew to create DataXu as it is today – an open, neutral platform that enables marketers to use our ‘rocket science‘ in a simple UI to understand and engage consumers in a digital world. We are proud to have created the industry’s first and only real-time multi-variate decision system to bring science to the art of marketing. And our work has just begun!

Join the Programmatic Marketing Revolution, Already in Progress

With the programmatic marketing revolution well underway, and our business leading setting the pace, we’re constantly strengthening our team and looking for talented people to join us, including:

Data science and analytics team members to help us with projects ranging across the full spectrum of machine learning and statistical programming.
World-class engineers, architects and product managers who live and breathe big data, algorithms, real time computing and user experience design – and who can build Internet-scale systems.
Sales and customer service pros who want to join the industry’s most productive and responsive sales and delivery teams.
Strategic and creative marketers who know how to create new markets and maximize results.

Joining DataXu is an exclusive opportunity to develop a meaningful career in a marketplace that’s exciting, evolving and central to the future. We challenge the status quo and take pride in our ability to make a difference. We’re fast, agile thinkers (and doers) who work hard to solve really complex problems. In short, DataXu isn’t just a job. It’s a passion – and the only limits are your capabilities and your desire for success.

Why work at DataXu? Because you want to work with a market leader poised for explosive growth – but still small enough so that everyone makes a difference. You want to work at the leading edge of technology, data and marketing. You want to be thought of as the rock star you are. You want the kind of experience that will make you a great CEO one day. You’re happy to work hard, but will help make working in the Xu fun.

If you have the skills and passion we’re looking for, check out our many exciting opportunities around the globe.

Benefit Highlights:
· Medical & Dental Insurance – 100% company paid deductible
· FSA (Medical, Dependent & Transportation care)
· Onsite dry cleaning service
· Company paid weekly catered lunches
· Innovation Days
· Generous Employee Referral Program
· Monthly Employee Recognition Program
· Free snacks and drinks
· Friday socials

To apply e-mail [email protected]