Mark your calendars for MIT Sloan’s inaugural Marketing Conference, Click Marketing: Connecting with the Consumer in a Digital Age. The conference takes place on Saturday, September 10, 2011 at MIT’s Media Lab from 8:30am-5:30pm and focuses on the changing face of marketing in the digital era.

Companies represented include:

Speakers include: Harrison Shih, Product Marketing, Google+ · Kevin Knight, Strategist, Facebook · Paul Alexander, Senior VP of Communications, Liberty Mutual · Brian Halligan, Founder and CEO, Hubspot · Josh Bernoff, Senior VP of Idea Development, Forrester and author of “Groundswell“

For more information about tickets and conference schedule, check out our website at: http://mitsloanmarketingconference.com

Build your professional career with one of the world’s leading information providers and help shape the future of science and healthcare research
Elsevier, the global leader in the field of scientific and health information, is currently recruiting and we would like to invite you to attend our recruitment event at the HBS campus on September 13, 2011. The aim of this event is to provide an opportunity for you to learn more about Elsevier, as well as our MBA program.
A dynamic and progressive global business, Elsevier offers a stimulating work environment for talented and ambitious graduates and professionals. Headquartered in Amsterdam and part of the Reed Elsevier FTSE 100 company, we currently employ over 7000 people across 24 countries.
Through our work we help our 30 million customers worldwide advance their research and accelerate scientific discovery – thereby impacting positively on all our everyday lives. Amongst others, we publish The Lancet and Gray’s Anatomy, and have developed innovative online information solutions, including SciVerse ScienceDirect, SciVerse Scopus and MDConsult which are world renowned within the scientific and medical communities.
We have built our business over the last 130 years through collaboration with talented and visionary individuals like yourself. Our aim is to continue to recruit innovators who will drive our business forward, to ensure we maintain our market-leading position. With this in mind, we look forward to meeting you to provide a detailed overview of our business and vision for the future.
If you have any questions in the interim please do not hesitate to get in touch or come meet us during our planned coffee chats on September 6, 2011.
We look forward to meeting you in the fall.

Kind regards,

Yukun Harsono

HBS MBA 2006

http://www.info.sciverse.com/videos/introducing

Everybody Codes

Sometimes by necessity and other times by personality, many great startups have a culture of “I can help with that.” Designers will write Ruby and use vim. MBAs will design a landing page. Developers will do operations. VCs will build a community.

After running a beta of the “Everybody Codes” workshop at HBS in May, we’re moving the second iteration to the thoughtbot office in September, where you’ll see a finely tuned software firm in action.

You’ll get a clear explanation of the web development process and modern technology stack. You’ll understand how disparate terms like test-driven development, version control, and continuous development fit together in coherent whole. You’ll hear different ways of dividing team roles and ways to contribute to a code-based product when you’re not deeply technical.

The itinerary:

• 12:00-1:00pm: Lunch provided by thoughtbot
• 1:00-2:00pm: The software process from concept to customer feedback
• 2:00-2:40pm: The current stack (HTML, CSS, Javascript, Ruby, Rails, jQuery, Postgres, Heroku, AWS)
• 2:40-3:00pm: Break
• 3:00-3:20pm: Emerging technologies (MongoDB, Redis, Backbone.js, jQuery Mobile, Node.js)
• 3:20-3:40pm: What does good software look like? (reliability, security, re-use, etc.)
• 3:40pm-4:20pm: Team roles, creating more developers in Boston
• 4:20pm-onward: Laptop setup (optional) and drinks

TO SIGN UP: Visit http://workshops.thoughtbot.com/sections/20 and use the coupon “HBS” to receive a 30% discount. Please note that this session will be small. thoughtbot and TechMedia Club are in talks to hold another session later on in the Fall semester, but details have not yet been finalized.

Will I learn to code in this class?

No, learning to code takes more work than this. However, you’ll learn the landscape of web development in 2011. You’ll understand the whole stack and the skills of people who work at each layer. You’ll understand the costs of hosting providers and cloud services. You’ll learn why Rails became a popular web framework choice for startups and which new tools are making their way into startups’ toolboxes.

Should I bring my laptop?

If you’d like to get Rails installed and your laptop hooked up to Github and Heroku, then yes. We’ve scheduled an optional period at the end of the class where we’ll help you get set up but the main focus is on making sure all students understand the stack and the ecosystem.

Is this the same class as the one in May given to Harvard Business School students?

It’s an adaptation. The class at HBS was “Everybody Codes” 1.0. This is 2.0. We learned in that class that getting 30 Mac and Ubuntu laptops set up in 3 hours is possible, but painful, and not the best use of time. A better use is to go over vocabulary and have a discussion with industry experts about technology, how to make mobile platform choices, which agile techniques to use, and hiring hacks.

Haas Hi-Tech Case Competition

Thursday, September 29th – Saturday, October 1st Haas School of Business, Berkeley CA

The Haas School of Business is hosting its annual Hi-Tech case competition where students from the top business schools come together to solve a real-life issue from one of the technology industry’s top companies.  This year’s case will be on VMware and cloud computing.  Teams of four students will be given 24-hours to work on the case, create a PowerPoint presentation of their solution, and present findings to judges from VMware, Amazon Web Services, and Salesforce.com. Targeted business schools include Stanford GSB, HBS, Kellogg, Wharton, Chicago Booth, and more.  Hotel rooms will be comped for the weekend.

If you are interested in forming a team to represent HBS and are willing to cover your own travel to the Bay Area from Sept. 29th – Oct. 1st, please email Sonia Nagala at [email protected] by Wednesday, August 24th.