Matrix Partners invites HBS students interested in technology startups to attend their upcoming workshop: Running Lean
Hosted by David Skok and Antonio Rodriguez of Matrix Partners and presented by Ash Maurya, founder of USERcycle, author of Running Lean
Wednesday, May 25th
2:00pm – 6:00pm
Registration opens at 1:30pm. A cocktail reception will follow the workshop.
HubSpot Offices, 25 First Street, 2nd Floor, Cambridge, MA 02141
Workshop Overview
Most startups fail. Not because they fail to launch what they set out to build, but because they waste time building the wrong product. Running Lean was developed through rigorous testing of Lean Startup, Customer Development, and Bootstrapping techniques on dozens of products.
This in-depth, hands-on workshop is designed for early-stage tech entrepreneurs who want to raise their odds for building successful products. We’ll go beyond the typical overview of the Lean Startup methodology and instead go deep into such key questions and challenges as:
* What is customer development?
* What is a lean startup?
* How do I document my business model?
* How do I find early customers?
* How do I test my business model?
* How do I build and measure what customers want?
Presenter: Ash Maurya, founder of WiredReach, author of Running Lean
Ash Maurya (@ashmaurya) is praised for offering some of the best and most practical advice out there for entrepreneurs. He challenges the notion that start-ups should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your “Plan A” until you achieve a plan that works. He is the founder of USERcycle (www.usercycle.com). Since bootstrapping his last company seven years ago, he has launched four products and one peer-to-web application framework. He has been rigorously applying customer development and lean start-up techniques to his products, which he frequently writes about on his blog (http://www.ashmaurya.com).
Attendance is by invitation only. Please RSVP by May 18th to [email protected].
