Harvard Business Hacking Bootcamp

Harvard Business Hacking Bootcamp

Successfully bringing an idea to market requires a combination of skills which are rarely taught together: the insight of UX designer; the skills of a mobile developer; the customer acquisition and engagement tactics of a digital marketer; and the commercial nous of a senior business leader. This four-day immersive will provide individuals with the core, practical skills to set them up to develop the blueprints for a product and drive it into market.

By the end of this bootcamp, participants will be able to:

• Understand the fundamentals of user experience design, usability and user research.
• Create wireframes and prototype to test and refine new ideas with users.
• Understand what’s going on under the hood with the mobile app development process and learn how communicate more efficiently with developers.
• Apply digital marketing tools and techniques to acquire and retain users for a business.

Day 1: User Experience Design Bootcamp 

Tuesday, January 21st, 10:00 am to 6:00 pm 

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This 3 session, all day workshop aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability.

This is a field that affects all areas of business — prepare to dip your toes into an ocean of new concepts and ideas that will enlighten your perspective on the human-computer interaction experience.

SESSION I – INTRO TO UX DESIGN AND USABILITY

• Discover what the field of UX encompasses and how it is related to other disciplines.
• Learn how to identify the different roles within UX and the responsibilities of each.
• Use the Five Core Components of Usability to evaluate web and mobile experiences.

SESSION II – INTRO TO UX DOCUMENTATION

• Identify key UX documentation (personas, user flows, sitemaps, wireframes, etc.) and what each is used for.
• Draw basic wireframe elements: lines, shapes, text, layers, groups, locking

SESSION III – UX DESIGN: WEB FORMS USABILITY

• Identify the different parts of forms and how to use them effectively
• Learn what makes a strong user experience with forms
• Review and evaluate examples of forms, including: sign ups, lead generation, purchases, and surveys
• Design your own form based on the principles discussed in class

Day 2+3 : Intro to iOS App Programming Workshop

Wednesday, January 22 & Thursday January 23, 10:00 am to 6:00 pm 

Love iPhone apps? Learn how to create them. In this two-part workshop, you’ll be introduced to the basics of coding and the programming language for iOS software. Designed for the novice tech enthusiast or entrepreneur, this is the perfect opportunity to acquire the skills necessary to realize your app ideas.

SESSION I: SETTING UP AND GETTING STARTED

• Begin an X-code project and familiarize with X-code development environment.
• Understand order of operations in iOS development and learn the basics of the objective-C programming language.
• Create and update dymanic UILabel objects. Create connections between Interface Builder and the view controller’s implementation.
• Cover standard iOS camera use – including importing libraries and delegation in X-code, using the UIImagePickerController and -UIImageView.

SESSION II: UITABLEVIEW INTRO, UPLOADING, CACHING, DOWNLOADING IMAGES

• An overview of the UITableView by adding it to a view and properly hooking it up in Interface Builder.
• Setting up the profile view to display thumbnails of our saved photos.
• Passing data through view controllers and the use of protocols.
• Persisting data through NSUserDefaults.
• Create buttons that apply standard filters to your photos.

Day 4: Digital Marketing for Business Growth

Friday, January 24th, 9:00 am to 4:30 pm 

The success of every company lies in its customer base. This workshop will teach you to generate excellent content to attract your ideal customers, understand what impact your marketing activities are having on your business through analytics and optimize your digital marketing strategy for maximum effectiveness and growth.

Rooted in practical exercises, you’ll walk away with plenty of hands-on experience in content creation for web, email and social, campaign analysis using tools like Google Analytics, and optimization across various channels through split testing.

By the end of this workshop participants will be able to:

• Identify and reach your audience
• Use email marketing effectively
• Analyze effectiveness of digital marketing tools
• Connect with your audience through social channels
• Search optimization, goals and analytics
• How to optimize marketing effort
• Put together a complete and compelling marketing strategy

For information and sign up:

http://harvardbusinesshacking.eventbrite.com. It is PW protected and the PW is: hbsga2014